Daniel Wood

About Daniel Wood

I’m a product marketing lead who works at the intersection of product, sales, and marketing to help B2B teams communicate value clearly and bring complex offerings to market in a way customers actually understand.I work by getting close to customers and the problems they’re actually trying to solve. That means real conversations, looking carefully at data and behaviour patterns, questioning assumptions, and helping teams focus on clear priorities.What I enjoy about product marketing is that the problems are real and close to the customer. I like being at the front of customer conversations, working across product, sales, and marketing, and turning what I learn into changes you can actually see; in how teams align, how messages land, and how offerings show up in the market. It’s iterative and measurable, which is what keeps the work meaningful for me.What I’m really good at:→ Clarifying positioning and value for complex B2B offerings so customers, sales teams, and product partners are aligned around the same story.→ Turning customer insight into direction, using interviews, data, and trends to inform messaging, targeting, and go-to-market decisions.→ Partnering effectively across functions, especially with Product, Sales, Marketing, and Customer Success, without relying on hierarchy.→ Creating focus in ambiguous situations, helping teams decide what matters most and what can be deprioritised.→ Communicating clearly with non-marketing audiences, distilling complex thinking into narratives that leadership and cross-functional teams can act on.→ Operating autonomously in remote environments, owning outcomes end-to-end with minimal oversight.

Experience

1. Senior Director Product Marketing

   Safeguard Global

   Dec 2024 — Present · Austin, TX, US

   Established the product marketing foundation for a previously fragmented offering by defining ICPs, personas, positioning, and a single, coherent value narrative used across Product, Sales, and Marketing.• Worked closely with Product and Customer Success to translate real customer usage, feedback, and proof points into clearer messaging that made complex offerings easier to understand.• Translated positioning and messaging into practical sales enablement, including decks, one-pagers, and use-case definitions that helped sellers articulate value more clearly in buying conversations.• Led a simplification effort for a complex offering by combining market data with input from Sales and Customer Success — resulting in clearer product definition, naming, and packaging aligned to how customers understood and bought the product.Result: improved lead-to-opportunity conversion by ~40% following positioning and enablement updates.

Education

• Durham University

  BA 2:1 (Hons), Business

  2007 — 2010

Skills

• Demand Generation
• Change Management
• Campaign Management
• B2b Marketing
• Pardot
• Lead Generation
• Vendor Management
• Financial Analysis
• Human Resources
• Marketing Strategy
• Project Planning
• Digital Marketing
• Marketing Automation
• Business Analysis
• Employee Relations
• Content Marketing
• Management
• Project Management
• Negotiation
• Microsoft Office
• Business Process Improvement
• Social Media Marketing
• Bpo
• Salesforce.com
• Employee Engagement
• Leadership
• Inbound Marketing
• Recruiting
• Process Improvement
• Marketing
• Business Analytics
• Outsourcing
• Content Writing
• Press Releases