Dj Perera

About Dj Perera

I’m a commercial marketing and growth leader with a track record of scaling revenue, optimizing P&L, and driving digital transformation across consumer, pharma, and tech sectors. I specialize in turning complex marketing and media operations into measurable business impact, building high-performing teams, and leveraging innovation, from AI to data-driven strategies, to accelerate growth. I thrive at the intersection of marketing, operations, and revenue, helping organizations scale efficiently while delivering measurable ROI and brand impact. My background spans agency, enterprise, and mission-driven leadership, giving me a unique perspective on how to align brand strategy, performance, partnerships, and innovation for business impact. My passion is driving marketing excellence, revenue, impact, and real business outcomes. I thrive where growth is measured, speed is rewarded, and results hit the P&L.

Experience

1. Chief Media Officer

   Ad Council

   Apr 2023 — Present

Education

• New York University

  BA, English Literature

  1993 — 1997

Skills

• Digital Strategy
• Direct Mail
• Brand Architecture
• Digital Marketing
• Marketing Communications
• Marketing
• Advertising
• Online Advertising
• Email Marketing
• User Experience
• Client Services
• Marketing Strategy
• Digital Media
• Online Marketing
• Interactive Marketing
• Account Management
• Campaign Management
• Brand Development
• Web Analytics
• Integrated Marketing
• Financial Services
• Creative Strategy
• Mobile Marketing