Dave Carlson

About Dave Carlson

I\'m an Emmy-nominated Creative Director and copywriter who has led the brand vision for two startup unicorns. My work spans across multiple media channels, from upper funnel to lower funnel, from social media to Super Bowl spots. I\'ve inspired both agency and in-house teams to take brands to the next level. I\'ve defined the creative strategy, directed copy, design, and production. And I\'ve collaborated with external partners and agencies to amplify our reach and impact. Results include 120M+ Youtube views on a single ad and a $4B acquisition.I\'m damn good at:Brand Strategy, Vision, & GuidelinesBrand Voice & CopywritingPerformance strategy, data analysis, and executionTeam leadership and mentorshipAgency ManagementFull-funnel, integrated campaignsLaunching all-new product categories Giving people the feelsMaking brands part of cultureExperimental approachesGetting clicks

Experience

1. Senior Director, Brand & Creative Studio

   GoFundMe

   Jun 2024 — Present

   Leading a new phase of growth and ambition for one of the largest charitable platforms in the world- Led a major, strategic brand evolution. Built an all-new design system to allow the product toflex in fresh ways, respond to culture, build brand love, and increase conversion- Combined two separate creative teams to form the Creative Studio. Established acommon culture and vision, grew the team, and guided best-in-class creative- Partnered with Events, Comms, Product and Integrated Marketing, Growth, and B2BDemand Gen for everything from billboards to testimonials to experientialdesign for conferences- Launched GoFundMe Pro, creating a new subbrand and a vision for brand architecture moving forward.

Education

• University of Southern California

  BA, USC Film School

  2001 — 2005

• PUSH Workshop

  Creative Method

  2007 — 2011

• The Bookshop

  Advertising Concept

  2005 — 2007

Skills

• Copywriting
• Digital Strategy
• Online Advertising
• Social Media
• Radio
• Concept Development
• Direct Mail
• Social Media Marketing
• Integrated Marketing
• Rich Media
• Digital Marketing
• Interactive Marketing
• Interactive Advertising
• Creative Direction
• Digital Media
• Film
• Art Direction
• Outdoor Advertising
• Advertising
• Creative Strategy
• Radio Advertising
• Ooh
• Content Strategy