Deon Joseph

Gtm @Inkle

San Francisco, CA, US

Leading account-based marketing programs targeting YC-backed and high-growth founders, aligning campaigns with funding stages and compliance milestones.• Built enriched, high-ICP target lists using Clay for firmographic and technographic insights, integrated directly into HubSpot for lifecycle management.• Leveraged Midbound to track website visitors and exit-page activity, triggering outbound outreach within minutes for real-time engagement with high-intent prospects.• Designed multi-step outbound email campaigns tailored to founder priorities (cross-border compliance, bookkeeping automation, tax planning) to accelerate conversion from first touch to booked demo.• Managed attribution tracking, CRM hygiene, and pipeline reporting in HubSpot to ensure accurate forecasting and ROI analysis for each ABM play.• Ran continuous messaging and CTA tests across outbound and retargeting flows, improving engagement rates and lowering cost per booked call.

University of California, Riverside

Master of Business Administration - MBA(STEM)

Vellore Institute of Technology

Bachelor's degree, Mechanical Engineering