Djamina Victor
Senior Content Strategist @Born
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WORK HISTORY
Senior Content Strategist @Born
Clients: AT & T, PNC Bank, UPS• Conducted in-dept interviews, audits, and user/customer research to develop and execute efficient strategies designed with organizational and audience needs top of mind.• Led and presented content strategies to stakeholders and clients.• Revised messaging and content hierarchy to craft compelling stories and develop fresh verbal identities to best showcase flagship products and services.• Significantly increased conversion by improving user experience, page authority and SEO.• Collaborated with UX designers to optimize user flows and create simple, intuitive user experiences.
EDUCATION
Concordia University
Bachelor's degree
HEC Montréal
Master's degree
ABOUT DJAMINA VICTOR
Marketing and Content Strategist
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