Djamila Cardona

About Djamila Cardona

I’m a passionate, creative and results-driven Marketing Director, expert in leading and motivating cross-functional teams to deliver outstanding results, and overseeing end-to-end brand growth initiatives. In my current role, I am focusing on advancing the Positive Brands Agenda bringing PepsiCo\'s Positive vision to life through the power of our brands, with specific marketing commitments and actions, in partnership with market leads, cross functional teams and agency partners; including measurement and capability tools. My accomplishments in driving forward brand growth and strategic agenda are achieved by combining more than 10 years progressive experience across US and Europe, with a resilient leadership approach. Apart from possessing the technical skills required to be a Brand Director, my effective communication between stakeholders, colleagues, and clients give transparency, generate synergy, and create an environment of trust, respect, and cooperation.I feel privileged to have worked in different countries throughout the world, and from these roles I’ve gained a strong cultural awareness which has enabled me to lead numerous complex programs to a successful outcome.As a practicing Global Citizen, I am inspired by people. I am passionate about making our planet more peaceful, sustainable, and fairer. I endeavor to make a difference by being curious and learning about issues the world is facing, generating and expressing my ideas to promote change, and demonstrating my willingness to help and support others and contribute towards building sustainable and inclusive society.I welcome connecting and sharing perspective and knowledge with other professionals and civic-minded people on this platform.Specialties:Brand Growth Strategy / Global Marketing / Innovation / Global Campaigns / Stakeholder Management / Franchise and Marketing / Digital and Media Strategy / FMCG / Cultural Awareness / Consumer Insights / Customer Engagement / Public Relations / Global Platforms / Leadership and Motivation / Risk Management

Experience

1. Global Marketing Director Positive Brands

   PepsiCo

   Jul 2023 — Present · NY, US

   PepsiCo Positive is PepsiCo’s journey to create positive, transformative and system-wide change within the food system, inspiring positive change for the planet and people. In this new role I am focusing on advancing the Positive Brands Agenda to bring this ambition to life through the power of our brands.Some of my responsibilities include- Owning and progressing the development of marketing specific commitments and actions in partnership with market leads (global and sector) with agency partners and other cross functional teams, including measurement tools for brand specific actions across the impact area- Owning and leading the roll-out of global training for marketing teams to develop an overall awareness and skill building plan on key topics pertaining to sustainability and purpose- Leading media & content partnerships to develop an activation strategy and plans to support communication needs on this agenda (internally and externally)

Education

• Iscte - Instituto Universitário de Lisboa

  Bachelor in Business Administration, Marketing

Skills

• Brand Development
• Management
• Business Planning
• Marketing
• Digital Marketing
• Marketing Management
• Marketing Research
• Marketing Communications
• Trade Marketing
• Customer Insight
• Team Management
• Fmcg
• Brand Management
• Marketing Strategy