Dan Jahnke

About Dan Jahnke

Highly accomplished leader, driving action oriented insights with 19+ years of progressive experience in consumer and shopper insights within the CPG, Consumer Electronics and Apparel & Fashion industries. Strong experience, technical mastery and experience in quantitative and qualitative research methodologies as well as analytical tools and capabilities (AI, Market Mix Modeling, Drivers Analysis, POS, etc.) Provide thought leadership into the business, driving insights into action, telling consumer stories and enabling change. Accomplished strategist with track record of leveraging consumer and shopper insights to drive brand, category and retail strategy. Built strong relationships with both internal and external business partners, including CEOs, company executives, senior leaders and CPG and Apparel/Fashion retailers. Proactively embrace change while maintaining objective priorities. Specialties:IdeationProduct InnovationConcept Creation/DevelopmentShopper InsightsShopper MarketingCategory DevelopmentBrand RestageBrand EquitySegmentationCommunication TestingQualitative researchQuantitative researchProduct testingCRMDigital CommunicationsPackaging ResearchSyndicated data (Nielsen, NPD, SPINS)TrendsVenturingIBM WatsonNatural/OrganicBehavioral Science

Experience

1. Director Global Consumer Insights & Analytics Running

   耐克

   Jun 2023 — Present · Beaverton, OR, US

   Strategy | Led and helped identify the most critical and important benefit spaces for Nike Running to prioritize for product creation and marketplace execution. Leveraged and executed primary and secondary research along with data analytics to help inform the strategy. The new \'running construct\' framework was introduced at TRE (The Running Event) in November 2024Product Creation | Led and informed key product briefs including Pegasus Premium, Vomero 18, Vomero Plus and Vomero Premium with critical consumer/runner feedback and insights. Leveraged various data sources and methodologies including qualitative and quantitive data as well as marketplace and partner feedback to ensure the \'voice of the athlete\' was integral to the product creation process.AI | Leveraged GenAI to help consolidate and inform key themes, outcomes and runner feedback. Leveraged AI agents to help find key themes and critical product needs within our \'voice of consumer\' datasets to inform future product updates on both FW and AP.Business Analysis | Led in helping the Running team set up and track key business metrics and KPI\'s for the launch of key franchise products including Pegasus 41, Pegasus Premium, Vomero 18, Vomero Plus, Vomero Premium and Structure 26. Leveraged internal POS data to help both Global and Geo teams understands key dymamics and learnings at launch to help inform both real time actions as well as future product launch strategies.

Education

• Wisconsin School of Business

  BBA, Management, Marketing

Skills

• Highly Dedicated
• Consumer Package Goods
• Shopper Insights
• Brand Architecture
• Food & Beverage
• Strategy
• Insight Generation
• Emerging Trends
• Competitive Analysis
• Strategy Creation
• Shopper Marketing
• Retail
• Cross-Functional Team Leadership
• Competitive Intelligence
• Marketing Strategy
• Brand Equity
• Market Research
• Teamwork
• Segmentation
• Customer Insight
• Leadership
• Category Insights
• Consumer Products
• Retail Category Management
• Marketing Research