Diya Soubra
Market Entry Specialist - Director Segment Strategy @Arm
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WORK HISTORY
Market Entry Specialist - Director Segment Strategy @Arm
Nice, FR
Responsibilities -Product Market EntryProduct ManagementProduct MarketingMarket AnalysisProduct PlanningBusiness DevelopmentPartner Relationship DevelopmentAcquisitionsCompetitive Analysis- Markets - AI EdgeDigital TransformationIndustry 4.0Industrial IoTIoTAIoTEdge Compute Edge GatewaysIoT GatewaysSmart ObjectsConnected ObjectsInternet of Things (IoT)Internet of Everything (IoE)Embedded MCUMicrocontrollersMEMSMixed SignalSmart AnalogDigitally assisted analogWearable devicesConnectivitySensor FusionSensorsWirelessLPWANMotor controlTrustZoneLoRaSigFoxNB-IoTSmart speakersIP Surveillance camerasVoice user interface- Job titles - Director Global Product MarketingDirector IoT SolutionsDirector Business Management and SolutionsDirector New Business DevelopmentDirector IoT initiativeSenior Product Marketing ManagerProduct Marketing Manager
EDUCATION
University of Nebraska-Lincoln
BSEE, Electrical Engineering
The University of Texas at Austin
MSE, Signal Processing
Edinburgh Business School
MBA, Strategy
SKILLS
ABOUT DIYA SOUBRA
sharp, strategic, and focused — moving forward with purpose- Primary Traits -Strategic - communicate with clear objectives in mind, framing tasks around higher-order goals-Analytical - structured thinking, strategic breakdowns, and model-based reasoning-Quick, sharp, and purposeful- Secondary Traits -Thoughtful, attentive, Trusting-Go above and beyond to achieve desired results -Exert extra effort to ensure certain success-Effortless master multi-tasker-Efficient planner-Great at screening out distractions -Fair minded-Learn from mistakes -Move quickly after mistakes -Incorporate external environment and context in decision making-Learn from feedback- Specialties - Customer Discovery & Validation- Product Introduction- Technology Evangelism-\"Bowling Alley\" Strategy execution -Product Management 100+ endorsements for Product Management -Product Marketing 100+ endorsements for Product Marketing -Semiconductors 100+ endorsements for Semiconductors -Wireless 100+ endorsements for Wireless -Embedded Systems 100+ endorsements for Embedded Systems - Skills - Market survey and segment selection- Product requirements & marketing launch plan- Education (customer, salesforce, engineering) technology & business case - Product life cycle management- Ecosystem creation- Business Management- Internal reporting & external communications- Relationship Management- Market Segments Served - Industry 4.0 - Edge Compute - IoT Gateways- Semiconductors- Broadband Service Delivery Platforms - Mobile Cloud Computing- Network Infrastructure- Telecommunications / VoIP- Enterprise & Residential Gateways- OTT and CDN Services- Technology Domains - Edge AI- IoT nodes / IoT end points- Containers and VMs- Mobile Cloud Services- Communications- Processors / DSP cores- Wired & Wireless Broadband Networking- Embedded Systems- Multi core ARM/DSP System-on-chip (SoC).
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