Diya Maheshwari

Senior Content Executive @Titan Company Limited

Lead end-to-end content strategy and execution for IRTH (bags category) across the brand website and marketplace platforms. Most recently launched new value line “Starting at 2495\" with AI led imagery. Reduced lifestyle shoot costs by 99%(from per season to ~$500) and won “Spotlight” award for the same- Manage the creation of visual content including listing images, mood shots, lifestyle imagery, and videos. Have completed two seasons + value line launches- Oversee and optimize SEO and SEM to improve product visibility and search performance. Have seen a 300% growth in organic clicks in 10 months- Drive email marketing campaigns tailored to seasonal launches and customer segments- Collaborate with creative agencies for shoot production, content development, and performance analysis; oversee content featured in Vogue, Elle, Lifestyle Asia, and other leading publications including writing PR releases.