Diya Vasu
Creative Thinker | Communications Enthusiast | Curious Learner
- Role
- Account Executive at Edelman
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Diya Vasu
I am passionate about building brand experiences through storytelling strategies that drive engagement. I have supported brands across various sectors with a results-oriented marketing approach backed by research and creative execution. My competencies include-Digital-first thinking and strong project management discipline -Developing strategic content to support targeted marketing campaigns -Building strong professional relationships for collaborative success -Applying new technologies to plan for and optimize marketing impact
Experience
Account Executive
Nov 2024 — Present · Mumbai, IN
Leading end-to-end campaign execution for brands owned by one of the World’s leading FMCG conglomerates – a) Digital campaign planning and influencer-led commerce to grow the sales funnel of one of its Beauty Brands b)Influencer engagement to demystify myths related to one of its F&B majors -Supporting integrated content strategy creation to protect and promote the reputation of a global BFSI major in India -Supporting the building of Exec Profiles of Consultants and Partners of one of India’s prominent full-service Law Firms by identifying Industry forums and media columns for expert profiling and byline placement -Collaborating with cross-functional teams to jointly deliver effective, channel-specific content aligned with brand goals -Owning account management processes and cadence related to tracking campaign performance and planning alternatives
Education
Delhi Public School - Bopal, Ahmedabad
Commerce
2017 — 2020
Ahmedabad University
Bachelor of Business Administration - BBA (Hons)
2020 — 2024
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