Diya Thakur

Designer Merchandiser @Redtape Limited

Noida, IN

Buying & Sourcing Merchandiser, Designer – Apparel DivisionRedtape LimitedVendor Management & NegotiationEstablish and nurture strategic partnerships with vendors to secure the best commercial terms, including competitive pricing, healthy margins, exclusivity clauses, and on-time delivery schedules. Conduct regular vendor meetings and manage key accounts to ensure sustained collaboration and quality assurance.Order & Supply Chain ManagementManage end-to-end merchandise flow by monitoring and executing Time & Action (TNA) calendars. Ensure timely order placements and follow-through to maintain alignment with planning and delivery milestones.Buying & Product StrategyFormulate and execute seasonal buying plans based on finalized SKU counts and quantity targets. Collaborate with marketing, sales, and retail teams to curate an optimized product mix that aligns with brand positioning and consumer demand.Collection DevelopmentWork cross-functionally with design, marketing, and category teams to conceptualize and develop new collections that reflect the brand’s aesthetic and respond to market trends.Merchandise Planning & AssortmentStrategically plan merchandise assortments driven by sales data, trend forecasts, and inventory health. Maintain the right balance of styles, categories, and price points across channels.Sales Analysis & Performance TrackingConduct detailed performance analysis using daily, weekly, monthly, and quarterly sales reports. Leverage data insights to inform future buying strategies, optimize inventory turnover, and improve merchandise effectiveness.