Diya Thakkar
Senior Manager, Marketing Science at Annalect (Omnicom)
- Role
- Senior Manager, Marketing Science at Annalect
- Location
- Jersey City, NJ, US
- LinkedIn followers
- 500 followers
About Diya Thakkar
Marketing Science | Data Science | Machine Learning EnthusiastExperienced manager in Marketing Science and Data Science, leading onshore & offshore teams and cross-functional collaborators to deliver impactful, data-driven insights for complex marketing challenges. I specialize in managing the execution and delivery of marketing science projects; overseeing modeling work, aligning technical outputs with business needs, and shaping the narrative to guide marketing. My expertise spans advanced statistical and machine learning techniques, including using Bayesian and frequentist regression, and time series forecasting using traditional and advanced ML techniques such as ARIMAX, gradient boosting, and GAM. I also utilize various tree-based and logistic regression techniques to create explanatory statistical analyses.With hands-on experience in Python, R, SQL, and platforms like Snowflake, Excel, and Tableau, I combine technical depth with leadership, cross-functional collaboration, and project management to accelerate outcomes and build marketing science capabilities.
Experience
Senior Manager, Marketing Science
May 2025 — Present · New York, NY, US
Education
Northeastern University
Master of Science - MS, Data Analytics Engineering
Gujarat Technological University (GTU)
BE - Bachelor of Engineering, Mechanical Engineering
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