Diya Agha
Web and Product Experience | Research and Design Team Manager
- Role
- Sr Manager, Web Experience at Twilio
- Location
- Pasadena, CA, US
- LinkedIn followers
- 500 followers
About Diya Agha
Sr. Manager, Web Experience | UX/CX Leader Driving Engagement and Growth through User-Centered DesignAs the Sr. Manager of Web Experience at Twilio, I lead a team dedicated to creating engaging, accessible digital experiences that drive growth, increase conversions, and align with both user needs and business goals. With experience designing for Fortune 500 companies, I bring expertise in user research, creative direction, and UX strategy, along with a strong track record of leading cross-functional, remote teams in Agile and waterfall environments.My focus is on developing inclusive, high-impact designs that enhance digital engagement and deliver measurable results. I strive for continuous improvement and I\'m always eager to adopt emerging UX tools and techniques and to mentor others in UX and CX.
Experience
Sr Manager, Web Experience
Nov 2021 — Present · Pasadena, CA, US
Key Responsibilities and Accomplishments:• Leadership & Team Management- Lead a high-performing cross-functional team of UX designers, content strategists, UI specialists, developers, and project managers to deliver seamless, user-centered website experiences - Establish strategic roadmaps, ensuring efficient prioritization and alignment with organizational goals to drive measurable results- Foster team development through mentorship, clear communication, and process optimization, ensuring consistent delivery of high-impact projects• Website Strategy & Optimization- Oversee website strategy and enhancements across multiple global properties, improving user experience, site performance, and engagement- Drive data-informed decisions through UX research, uncovering user insights to optimize customer journeys and increase conversion rates, and work with Analytics and CRO teams for further validation - Manage large-scale projects, including homepage updates, site redesigns, and navigation improvements, ensuring alignment with business priorities• Cross-Functional Collaboration- Collaborate closely with product marketing, brand, and development teams to align content, messaging, and functionality across web platforms- Act as the bridge between stakeholders and execution teams to streamline workflows and deliver cohesive, impact-driven website solutions• Operational Efficiency & Enablement- Implement scalable self-enablement programs for content authoring, improving efficiency and stakeholder autonomy across teams- Continuously optimize team processes for roadmapping, project delivery, and testing to drive performance and measurable outcomes
Education
Boston University
Bachelor of Arts (B.A.), Psychology
American University
M.A., International Relations and Affairs
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