Dixon Johnston
- Role
- Wric Creative Services Director Marketing Dir at Nexstar Media Group, Inc.
- Location
- Richmond, VA, US
- LinkedIn followers
- 500 followers
About Dixon Johnston
Leading WRIC\'s award winning Creative Services Department, guiding brand management…
Experience
Wric Creative Services Director Marketing Dir
Mar 2012 — Present
Award-winning results oriented marketer, proven by consistent on-air ratings and digital audience growth. Working closely with the General Manager, sales and news departments to build big picture strategies for 8News, local ABC promotions, WRIC original programming, and syndicated programming. Guide creative for station promotions, branding and commercial production. Handle all phases of broadcast, digital and print media planning, from creative to agency collaboration to execution. Community outreach and event organizer, head the station planning committee and lead community affairs. Sales and marketing initiative development with proven traditional and non-traditional revenue generating programs.
Skills
- Social Media
- Digital Media
- Commercials
- Social Media Marketing
- Producing
- Advertising
- Tv Production
- Marketing Strategy
- Videography
- Journalism
- Film
- Promotions
- Press Releases
- Marketing
- Video Production
- Writing
- Video
- Graphic Design
- Creative Direction
- Photography
- Final Cut Pro
- Multimedia
- Media Production
- Broadcast
- Team Management
- Broadcasting
- Video Editing
- Television Production
- Television
- Editing
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