Ben Dixon
Leader, Petsense by Tractor Supply Brand | Retail Technology & Applied AI
- Role
- Delivery Manager & Brand Technology Lead, Petsense by Tractor Supply at Tractor Supply Company
- Location
- Nashville, TN, US
- LinkedIn followers
- 500 followers
About Ben Dixon
Enterprise technology and digital product leader with 15+ years of experience across retail technology, ecommerce, enterprise platforms, and omnichannel commerce. I have led platform modernization, post-acquisition integrations, mobile and POS ecosystems, and 24/7 production operations delivering $80M+ in incremental revenue and $1.7M+ in annual cost savings.My work spans digital commerce strategy, roadmap prioritization, enterprise architecture, vendor governance, and large-scale program execution. I embed applied AI into delivery workflows to improve code analysis, documentation, architecture review, and troubleshooting efficiency—expanding organizational leverage without sacrificing quality or compliance.I operate at the intersection of product leadership and enterprise execution, aligning technology investment to revenue growth, operational resilience, customer experience, and cost optimization.Outside of work, I am a Western big-game hunter and outdoorsman, training year-round for Fall hunts in remote terrain—experiences that reinforce preparation, clarity, and trust in tools that must perform without failure. I am also a lifelong musician, with experience as a session vocalist on the Pokémon XY television series and feature films.
Experience
Delivery Manager & Brand Technology Lead, Petsense by Tractor Supply
Aug 2023 — Present · Brentwood, TN, US
Owned technology roadmap alignment to brand growth strategy across ecommerce, loyalty, payments, and fulfillment Led Shopify, CRM, and in-house platform integrations to improve data integrity and customer insight Owner of vendor strategy, delivery governance, and fiscal forecasting Delivered React-based application modernization resulting in 10% total revenue growth, 6.5% comp lift, and 33.8% customer growth in first quarter Implemented BOPIS/BODFS yielding +60 bps store fulfillment improvement and 53% growth in online orders Applied Copilot assisted planning and reporting to improve prioritization, delivery predictability, and executive visibility Delivered inventory and AP accuracy initiatives generating $1M+ in annual savings
Education
Foothill College
Music Technology, Engineering
2008 — 2009
Faulkner University
B.S. in Music
1996 — 2002
Skills
- Salesforce.com
- Account Management
- Mobile Devices
- Customer Service
- Solution Architecture
- Wireless Technologies
- Mobile Iron Support Certified
- Management
- Technical Support
- Vmware Vtsp
- Pre-Sales Technical Consulting
- Direct Sales
- Blackberry Server Administration and End-User Support
- User Experience Design
- Networking
- Good for Enterprise
- Marketing
- Sales Process
- Customer Satisfaction
- Training
- Leadership
- Iwork
- Iwork Suite
- Pre-Sales
- Microsoft Office
- Managed Services
- Air-Watch Mdm Server Administration and End-User Support
- Billing Analysis
- Microsoft Suite
- Requirements Analysis
- Telecommunications
- Analysis
- Wireless
- Relationship Development.
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