Dixit Arora
Senior Manager - Content Marketing @Apollo 24 7
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WORK HISTORY
Senior Manager - Content Marketing @Apollo 24 7
Gurugram, IN
Spearheading 360° content marketing across CRM, SEO, social media, videos, and brand communication, ensuring aligned messaging across all channels- Leading and mentoring a 12–13 member content team, delegating responsibilities effectively and ensuring quality delivery- CRM marketing – Managed push, SMS, WhatsApp, RCS, emailers, app banners, and ads;(Increased CTRs of PN from 0.23% to 1.1% across user base)- SEO & blogs – Scaled blog traffic from 5K → 3.6L monthly pageviews, improved rankings with SEMrush, GA, and reduced bounce rates via optimized content- Social media – Managed Instagram, Facebook, LinkedIn, and YouTube; built content calendars, executed campaigns, and tracked impressions, likes, comments, shares- Video marketing – Produced 3–5 min healthcare/wellness videos across specialities; distributed via YouTube & targeted outreach to boost patient engagement & consultations- Coordinated with CRM, growth, partnerships, design, and brand teams to ensure 360° cross functional alignment.
EDUCATION
The NorthCap University
Bachelor's degree, Information Technology
DAV Public School, Sec - 14, Faridabad
10th - 82.5% , 12th - 77%, General science
SKILLS
ABOUT DIXIT ARORA
Content marketing leader with 10+ years of experience in building and scaling 360° content strategies across healthcare and consumer brands. Skilled in SEO, CRM campaigns, social media, video marketing, and content pillars, with a strong focus on creating impactful storytelling that drives engagement and business growth. Experienced in leading teams, collaborating with cross-functional stakeholders, and aligning brand communication across digital channels.
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