Dixit Arora

About Dixit Arora

Content marketing leader with 10+ years of experience in building and scaling 360° content strategies across healthcare and consumer brands. Skilled in SEO, CRM campaigns, social media, video marketing, and content pillars, with a strong focus on creating impactful storytelling that drives engagement and business growth. Experienced in leading teams, collaborating with cross-functional stakeholders, and aligning brand communication across digital channels.

Experience

1. Senior Manager - Content Marketing

   Apollo 24 7

   May 2023 — Present · Gurugram, IN

   Spearheading 360° content marketing across CRM, SEO, social media, videos, and brand communication, ensuring aligned messaging across all channels- Leading and mentoring a 12–13 member content team, delegating responsibilities effectively and ensuring quality delivery- CRM marketing – Managed push, SMS, WhatsApp, RCS, emailers, app banners, and ads;(Increased CTRs of PN from 0.23% to 1.1% across user base)- SEO & blogs – Scaled blog traffic from 5K → 3.6L monthly pageviews, improved rankings with SEMrush, GA, and reduced bounce rates via optimized content- Social media – Managed Instagram, Facebook, LinkedIn, and YouTube; built content calendars, executed campaigns, and tracked impressions, likes, comments, shares- Video marketing – Produced 3–5 min healthcare/wellness videos across specialities; distributed via YouTube & targeted outreach to boost patient engagement & consultations- Coordinated with CRM, growth, partnerships, design, and brand teams to ensure 360° cross functional alignment.

Education

• The NorthCap University

  Bachelor's degree, Information Technology

  2011 — 2015

• DAV Public School, Sec - 14, Faridabad

  10th - 82.5% , 12th - 77%, General science

  2009 — 2011

Skills

• Content Development
• Quality Improvement
• Html
• Sql
• Sales Operations
• Php
• Ms Word
• Quality Assurance
• C++
• Css
• Content Strategy
• Team Management
• Online Content Creation
• Quality Analyst
• Content Management