Diane Weber
Canfield Business Honors Student @ The University of Texas at Austin
- Role
- Marketing Director at Base Power Company
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Diane Weber
I’m a Canfield Business Honors student at The University of Texas at Austin, currently…
Experience
Marketing Director
Nov 2024 — Present · Austin, TX, US
Manage and create content for Instagram and TikTok to grow brand awareness and customer engagement- Lead email marketing strategy and execution, including campaign design and performance tracking- Design in-store posters and digital media assets for marketing campaigns and promotions- Collaborate with fragrance brands to develop co-branded marketing partnerships and initiatives- Designed and launched the company’s website, optimizing layout and user experience- Monitor social media KPIs and engagement metrics to inform strategy and content direction- Track fragrance popularity trends and customer preferences to guide promotional focus
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