Diwakhar Ramesh

About Diwakhar Ramesh

Strategic and results-driven marketing professional, copywriter, UX writer, and content designer with 9+ years of experience in crafting intuitive, user-centric content for digital products. Adept at content strategy, UX writing, and performance optimization across B2B, B2C, and SaaS domains. Skilled in copywriting, conversational UX, chatbot design, and cross-functional collaboration with designers and engineers. Adept at leading multi-channel B2B and B2C marketing campaigns, driving brand awareness, and executing demand-generation strategies. Skilled in cross-functional collaboration, stakeholder management, and delivering data-driven marketing solutions. Proven ability to optimize marketing efforts for lead generation, customer acquisition, and brand positioning.

Experience

1. Content Manager

   Rapido

   Jul 2022 — Present · Bengaluru, IN

   Campaign Content Strategy & Execution* Led integrated marketing campaigns to increase customer acquisition, brandawareness, and retention across multi-regional markets.* Optimized campaign messaging using A/B testing and data insights to improveCTRs and conversion.* Developed and executed performance marketing strategies, including paid media,search engine marketing, and social campaigns.* Executed demand-generation campaigns for the South cities resulting insubstantial increase in MQLs and considerable improvement in conversion rates.* Conceptualized and delivered high-impact TV commercials, digital campaigns, andoffline activations for brand growth.Event & Offline Marketing* Conceptualized content for ATL campaigns including TV, print, and on-groundactivations.* Worked with cross-functional teams to develop offline messaging and follow-upengagement for city-specific brand events.Digital & Social Campaigns* Developed and tested copy for LinkedIn and social ads to boost B2B engagementand lead generation.* Built multi-touch social strategies to increase awareness and drive mid-funnelaction.* Created quirky, relatable brand messaging, weaving humor and cultural insightsinto impactful campaigns.Cross-Functional Collaboration* Partnered with PMMs, product, category, and analytics teams to ensure messagingalignment across all touchpoints.* Liaised with key stakeholders, media agencies, and creative teams to align brandmessaging and campaign execution.* Worked with media agencies and analytics teams to track campaign effectiveness,optimize strategies, and enhance ROI.

Education

• Easwari Engineering College

  Bachelor's degree

  2009 — 2013

• Easwari Engineering College

  Bachelor of Engineering (BE)

  2009 — 2013

Skills

• Gitlab
• Web Content Writing
• Github
• English Grammar
• Logical Approach
• Persuasive Speaker
• Microsoft Office
• Microsoft Powerpoint
• Technical Writing
• Communication
• Management
• Project Management
• Creative Writing
• Customer Relationship Management (Crm)
• English
• Critical Thinking
• Writing
• Microsoft Word
• Debate