Diwakar P.

About Diwakar P.

A competent and a versatile professional with 14+ years of professional & educational…

Experience

1. Brand Activation & Engagement Manager

   WPP Media

   Jun 2025 — Present · Gurugram, IN

   Plan, coordinate, and execute Below-The-Line (BTL) marketing campaigns and experiential marketing activations to enhance brand visibility and consumer engagement.Lead end-to-end project management including concept development, budgeting, resource allocation, and timeline management.Collaborate with clients, creative teams, vendors, and field teams to ensure smooth execution of campaigns and activations.Manage on-ground activation teams and supervise event execution ensuring quality, safety, and compliance with brand guidelines.Monitor campaign performance and gather consumer feedback to assess effectiveness and identify areas for improvement.Ensure all projects are delivered on time, within scope.Handle multiple projects simultaneously while maintaining high standards of quality and client satisfaction.Provide leadership, training, and mentorship to junior team members involved in BTL and experiential projects.Projects:1- Colgate DWP2-Crompton DWP3-Puri Jagannath Yatra ( Coke Campaign)4-5 Star DWP5- Castrol SISO Activation

Education

• St. Andrews College, Gorakhpur

  M.sc(Maths), Msths

• Department of Business Administration, University of Lucknow

  NET, Marekting

• Babu Banarasi Das (BBD) University

  Master of Business Administration - MBA, Marketing & HR