Divye Madan
Brand Manager @Titan Company Limited
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WORK HISTORY
Brand Manager @Titan Company Limited
Bengaluru, IN
Working as the Brand Manager for Fastrack Fragrances, managing the product and marketing strategy for the brand and holding full responsibility for the brand\'s profit and loss (P&L). Responsible for New Product Development; planning and execution of effective ATL, BTL & digital activities; developing GTM (Go to Market) strategies; VM (Visual merchandising) strategy for trade & retail channels, internal communication etc. Successfully launched a new product category for Fastrack (India\'s most iconic youth lifestyle brand)- Deodorants
EDUCATION
MICA
Masters, PGDM - C, Bronze Medalist | Digital Communications Management (Majors) - Gold Medalist
Delhi Technological University (Formerly DCE)
Bachelor’s Degree, Polymer Science and Chemical Technology, 77.75 % (Top 5)
D.A.V. Public School, Ashok Vihar
High School, Non Medical, 94.20 (12th) and 93.10 (10th)
ABOUT DIVYE MADAN
Passionate and a result-driven individual with a blend of technical skills, business acumen and creativity. Currently working as the brand manager for Fastrack fragrances handling the product portfolio and marketing communication for the brand. Joined Titan Company after winning case study competition - Titan Elevate during my MBA. Completed my MBA/ PGDM-C from MICA, Ahmedabad with majors in Digital Communication Management and minors in Advertising & Brand Management.
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