Divyarajsinh Jadeja
Associate Manager @ Course 5i | Ex NielsenIq | CPG Pricing Analytics | Trade Promotion Management | Revenue Growth Management | Advance Analytics | Statistical Modeling
- Role
- Associate Manager at C5i
- Location
- Gandhinagar, GJ, IN
- LinkedIn followers
- 500 followers
About Divyarajsinh Jadeja
With over 12 years of experience in the Consumer Packaged Goods (CPG) industry, I…
Experience
Associate Manager
Jun 2023 — Present · IN
Helping global CPG clients unlock growth through data-driven price & promotion strategies, trade optimization, and advanced analytics solutions.Key Responsibilities & Achievements:Led in-house AI/ML training program for commercial analytics, delivering modules on churn prediction, promotion effectiveness, and demand forecasting.Directed development of a Price & Promotion modeling tool to evaluate elasticity, promo ROI, and scenario planning, adopted across multiple client markets.Automated trade promotion analytics by transforming static Excel reports into interactive Power BI dashboards, reducing turnaround time by 40%.Managed Data Quality & Profiling modules within an enterprise data governance framework, ensuring accuracy, timeliness, and reliability of global datasets.Delivered exploratory data analysis projects (segmentation, market basket analysis) to identify growth opportunities and co-purchase behaviors.Key Project Highlight – Trade Promotion ROI Optimization (CPG/FMCG Cigarette client):Built advanced regression models incorporating distribution, pricing, and seasonality to measure promotional uplift.Delivered dashboards and insights used by sales & marketing leadership in annual planning.Outcome: Improved ROI through refined targeting, optimized investment patterns, and data-driven campaign strategies.
Education
SMT. R.D. GARDI COLLEGE OF EDUCATION, RAJKOT
Master of Business Administration - MBA
2010 — 2012
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