Divyanshu Kumar Mishra

About Divyanshu Kumar Mishra

Over 5+ years of experience in the online industry. Expertise in Natural Search Marketing. currently working with Spyne as a Growth Product Manager, For all Lead Demand Gen. Portfolio Experience managing technical Growth for enterprise websites (5M+ Indexed pages) and managing teams and also collaborating with Product teams to execute ambitious Growth roadmaps Creating a world-class organic performance function by staying up to date on trends, technology, and best practices; being accountable for implementing, driving, and optimizing various Gold Standard ideas and organic-first performance strategies. Experience building and leading a world-class Growth team and managing key cross-functional stakeholders Strategic, innovative, and analytical thinker that can produce a distinctive Growth strategy Successfully executed an Growth program on a large scale while maintaining high-quality content with integrity Proven ability to utilize qualitative and quantitative data to develop actionable insights, and a thorough understanding of cross-channel attribution I have also worked in a variety of industries, including the mobile sector, finance, e-commerce, real estate, technology, and health industries. I worked for Indian and global companies. I have managed, worked on, and supported a n number of important search marketing clients, like Bajaj Fin, Fast learner with excellent problem-solving ability • Effectively use the web and other tools to automate campaign management and scale the business in an efficient, cost-effective manner. • Lead, coach, and mentor the Growth department, ensuring the team has a vision and clear objectives.

Experience

1. Growth Product Manager

   Spyne

   Jan 2023 — Present · Gurugram, IN

   Managed the MarTech Team, With the help of software marketers, use to optimize their marketing efforts and achieve their objectives. It leverages technology to plan, execute, and measure campaigns and other marketing tactics.\\\\n\\\\nUse cases for Developing a business strategy in MarTech\\\\n\\\\nCustomer Segmentation: AI can help companies segment their customer bases based on common characteristics, allowing them to create targeted marketing campaigns for different customer groups.\\\\n\\\\nPredictive Analytics: Machine learning algorithms can analyze customer data to predict future behavior, allowing companies to tailor their marketing efforts accordingly.\\\\n\\\\nProduct Recommendations: AI can analyze customer data and make recommendations on products or services that may interest them, improving the customer experience and increasing the likelihood of a purchase.\\\\n\\\\nDemand Forecasting: Machine Learning algorithms can analyze historical sales data and identify patterns to provide predictions about future demand. Ml and AI can also analyze real-time data, such as website traffic or social media engagement, to make demand forecasts. AI can also be leveraged to simulate different demand scenarios, test various strategies, and make more informed marketing and sales decisions.\\\\n\\\\nSocial Media Management: Machine learning algorithms can analyze social media data to identify trends and insights that can inform marketing strategies. This can help companies understand the most popular content with their audience and create more effective social media campaigns.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Education

• Lovely Professional University

  PG Diploma, Cyber Law (IT Law) & Information Technology, First Division

  2020 — 2022

• St. Paul High School

  10+2, Mathematics

  2011 — 2013

• Punjab Technical University

  Bachelor of Technology, Computer Science Engineering, First Division

  2014 — 2018

• St. Paul High School

  10th, Mathematics

  2010 — 2011