Divyanshu Dwivedi
Manager Retention Marketing & CLM
- Role
- Retention Marketing Manager at FatakPay
- Location
- Kanpur Nagar, UP, IN
- LinkedIn followers
- 500 followers
About Divyanshu Dwivedi
experienced individual with an experience of managing CRM/CLM of organization\'s and…
Experience
Retention Marketing Manager
May 2025 — Present · Mumbai, IN
At FatakPay, I lead CRM strategy and execution to drive user retention, re-loan conversions, and repayment efficiency across our digital lending ecosystem. I manage a team of 5 and own the end-to-end lifecycle engagement for both online and offline user segments. Key Responsibilities:Designed and automated complete user journeys for loan acquisition, disbursal, and repayment (via push, SMS, IVR, WhatsApp, web pop).Implemented CRM attribution models to optimize funnel performance and ROI.Led cross-channel campaigns (e.g, insurance upsell, gold investment, AU card offers) with data-backed segmentation and behavioral triggers.Scaled WhatsApp community pilots to improve repayment reminders and cross-sell engagement with low CAC.Owned dashboards and cohort tracking to monitor retention, conversion, and drop-offs.Collaborated with product, tech, and sales teams to align user communication with business goals. Impact Highlights:Improved monthly loan acceptance rate by streamlining nudges and timing.Enhanced re-loan conversion through dynamic user cohorts and FOMO-led messaging.Reduced manual ops by fully automating CRM workflows and notifications.
Education
AKTU
Bachelor of Technology - BTech, Mechanical Engineering
2014 — 2018
Toyota production System
Certificate, Industrial Engineering
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