Divyansha Arora
User Experience Design
- Role
- Ui Ux Designer at IBM
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
Experience
Ui Ux Designer
Sep 2023 — Present · NY, US
Conducted UI/UX design using Photoshop and Sketch for both the transaction system and website.• Assumed responsibility for corporate branding and developed interactive materials for content management.• Worked with project coordinators to develop design concepts for new and updated features, functionality, and technical standards according to the corporate branding guidelines. • Implemented corporate branding guidelines consistently across existing websites and marketing materials.• Transformed intricate data tables and Excel spreadsheets into visually engaging infographic elements.• Interacted with CEO, ECD and marketing directors to develop creative concepts and executed online/offline marketing campaigns, presentations, interactive design, and animations. • Developed screens with a table-less design that adheres to W3C standards.• Designed micro sites and web pages in HTML/CSS, assets for marketing campaigns including html emails, banners, digital print, and production. • Conceptualized and executed the creative ideas and next generation of branding to life across all channels, images, collaterals, web projects by industry standards and trends. • Work closely with stakeholders to schedule and monitor all projects, advised on all technical visual recommendations and/or issues, provide detailed direction.• Integrated various third-party services to enhance web content with online support and social networking functionalities.
Education
Guru Gobind Singh Indraprastha University
Bachelor of Architecture - BArch, Architecture
2014 — 2019
Pratt Institute
Master of Science - MS, Data analysis and visualisation with Advanced certification in UX Design
2022 — 2023
Architectural Association
Summer School
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