Divyansh Sethi
Growth & Strategy Analyst | Campaign and Marketing Operations
- Role
- Team Lead - Campaign Operations at Paytm
- Location
- Ghaziabad, UP, IN
- LinkedIn followers
- 500 followers
About Divyansh Sethi
Strategic Growth & Analytics Professional with experience in campaign operations…
Experience
Team Lead - Campaign Operations
Aug 2025 — Present · Noida, IN
Leading the Cashback & Offers vertical, driving end-to-end campaign operations with a focus on revenue growth, user engagement, and retention.• Managing escalations (CST) and A/B testing experiments to optimize campaign effectiveness and enhance customer experience.• Coordinating across Category, Product, and Design teams for campaign requests, including banner/logo creation, content development, and campaign alignment with brand objectives.• Utilizing CleverTap segmentation to deliver targeted campaigns and personalized customer journeys.• Building and maintaining SOPs, CTAs, and process documentation to ensure efficiency and standardization across campaigns.• Proficient in tools like Jira, CleverTap, and Paytm’s in-house campaign operation tools for smooth execution and tracking.• Driving data analysis, cleanup, and visualization to identify trends, measure performance, and support decision-making.• Collaborating with top partnered brands to strategise, execute, and monitor co-branded campaigns, ensuring maximum ROI.• Designing and implementing campaign strategies that blend creativity with data-driven insights to boost engagement and conversions.
Education
Sharda University
Bachelor of Computer Application
2020 — 2023
Silver Line Prestige School
Commerce with Mathematics
2019 — 2020
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