Divyansh Rai

Paid Media Analyst @Cog Culture

Gurugram, IN

Executed and monitored paid media campaigns across Google Ads, Meta Ads, and LinkedIn Ads platforms, ensuring smooth delivery and performance tracking.•Regularly optimized campaigns by adjusting targeting, creatives, and budgets based on client goals and campaign performance.• Analyzed campaign performance using key metrics like CTR, reach, impressions, conversions, and ROAS to identify areas of improvement.• Used Google Analytics 4 to study website traffic, user behavior, and campaign impact, helping improve strategy and performance.• Gained strong hands-on experience in managing full-funnel digital campaigns, including setup, tracking, reporting, and performance review.• Gained exposure to SEMrush for keyword research and competitor analysis.• Worked on Google Tag Manager to verify and manage tags, ensuring proper firing and accurate tracking of conversions, events, and website interactions.

Dr. A.P.J. Abdul Kalam Technical University

Bachelor of Technology - B.Tech