Divyansh Asthana
Product @Cogoport | ex-ASL(APM) @Brane | Ex-Product @Cogoport | MNNIT Allahabad\'23
- Role
- Associate Product Manager at Cogoport
- Location
- Lucknow, IN
- LinkedIn followers
- 500 followers
Experience
Associate Product Manager
Sep 2024 — Present · Gurugram, IN
Customer Segmentation & Allocation: Designed and executed customer segmentation strategies (Cold/Warm/Hot) to optimize account allocation, enhance agent productivity, and drive revenue growth.Data-Driven Campaigns: Analyzed shipment history to create targeted rate campaigns, boosting outreach efficiency and conversion rates.Operational Efficiency: Led data cleanup and reallocation for accounts, streamlining workloads for 80 agents, resulting in 2.5L calls, 7K searches, 5K+ inquiries, and 338 SIDs.Onboarding & KYB Verification: Implemented customer onboarding and KYB verification flows, training CSOs, which resulted in 90 onboarded organizations and ₹1.5 Cr in revenue.Data Integrity & Automation: Spearheaded data cleanup, resolving 3,446 duplicate organizations, incorrect phone numbers, and 3,400+ erroneous emails.Segmentation Automation: Built a customer segmentation tool, enabling business users to create targeted segments independently, reducing reliance on tech support.Process Optimization: Designed workflows for campaigns and task assignments, automating daily tasks for agents, enhancing sales and support operations.Proactive Data Governance: Established rules to prevent duplicate users, contacts, and organizations, ensuring long-term data accuracy.
Education
Motilal Nehru National Institute Of Technology
persuing B.Tech
2019 — 2023
City Montessori School
Specialization in Mathematics.
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