Divyam Thapa
Product Content Manager at Bajaj Finserv Ltd
- Role
- Content Product Manager at Bajaj Finserv
- Location
- Ghaziabad, UP, IN
- LinkedIn followers
- 500 followers
About Divyam Thapa
I\'m skilled in writing and editing a wide range of content that resonates with readers…
Experience
Content Product Manager
Sep 2022 — Present · Pune, IN
Created and managed UX, engagement, and promotional content for a CRM platform (Partner Portal), with end-to-end ownership of content lifecycle.Collaborated with various business teams to analyze requirements and understand business logic.Oversaw content publishing using CMS platforms such as AEM and PIMCORE, ensuring timely and accurate delivery.Partnered with cross-functional teams—including UX Designers, Compliance, Partner Experience, and Product Managers—to align messaging, maintain consistency, and optimize user journeys.Contributed to the development of a 3-step framework for business partners: the Pre-Onboarding Website, Partner Onboarding Journey, and Partner Portal.Coordinated with IT teams to raise development requests at both CMS and HTML levels, aligning content updates with feature rollouts and the product roadmap.Led and managed CMS implementation for the product, including the creation of 500+ headless AEM APIs to support scalable content delivery.Designed and implemented functional modules such as Sign-In, Knowledge Library, and Contests & Rewards to enhance the overall partner experience.Leveraged data-driven insights to shape content strategy and event calendars, driving lead generation and increasing user engagement across the Pre-Onboarding Website and Partner Portal.Managed external vendors for content creation, including HTML templates, knowledge articles, and business/platform training videos.Collaborated with IT teams to configure an AI-based ticketing system, streamlining partner support on the portal.
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