Divya Lulla
Marketing @Benevity
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WORK HISTORY
Marketing @Benevity
Toronto, ON, CA
EDUCATION
VCU Brandcenter
Masters, Advertising & Communications Strategy
JAI HIND COLLEGE, MUMBAI
Bachelor's degree, Mass Communication/Media Studies
University of Mumbai
Master's degree, Sociology
SKILLS
ABOUT DIVYA LULLA
With over a decade of experience in social media strategy, I’ve driven award-winning campaigns, built thriving online communities, and transformed brand goals into creative, measurable results. As the Founder of Satellite 11 Inc, I specialize in delivering strategic insights to small businesses while leveraging my expertise from leading global brands like Kraft Heinz, EQ Bank, and Canopy Growth.Career Highlights: Strategist on the Mercury ESTO Award-winning campaign for Arizona Tourism, achieving 13M+ impressions and a 30% traffic boost. Strategist behind Heinz’s TikTok community building the brand\'s first foray into TikTok gaining 55k+ followers in six months, surpassing engagement goals by 120%.Strategist on Canopy Growth’s social content strategy with compliance-aligned educational campaigns, setting a 10%+ organic engagement benchmark on Instagram and Meta.
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