Divya Kulkarni

About Divya Kulkarni

Marketing leader driving scalable growth across digital, offline, and performance channels. With 10 years of experience, I have grown from hands-on execution into strategic leadership by consistently solving business problems, building dependable teams, and enabling seamless collaboration across functions—delivering outcomes that matter, at scale.I bring deep experience working closely with CXOs, contributing to strategic decision-making with a high level of ownership, commitment, and reliability. My leadership style is grounded in clarity, accountability, and long-term thinking.I bring a broad-based marketing perspective shaped by experience across healthcare, pharmaceuticals, market research, edtech and more. However, I remain highly open to exploring new verticals and business models. I thrive in dynamic environments where strategy, execution, and people leadership intersect to drive measurable growth.I have extensive experience building and executing integrated ATL and BTL campaigns, along with strong ownership of digital and performance marketing across Google Ads, paid social, CRM, SEO, influencer marketing, outdoor media, print, and broadcast—balancing brand-building with revenue impact to ensure marketing remains tightly aligned with business objectives.

Experience

1. Marketing Manager

   MedPlus Health Services Limited

   Sep 2025 — Present

   Lead integrated marketing initiatives for MedPlus Pharmacy, MedPlus Diagnostics and MedPlus Private Label vertical, focusing on customer acquisition and retention through online and offline channels. Drive ATL and BTL campaigns across outdoor media (hoardings, banners, metro pillars, bus shelters, vehicle branding, kiosks, standees, health camps), digital platforms (Google Ads, paid social media, WhatsApp, SMS, email, push notifications, influencer marketing, blogging, television), and print and broadcast media (pamphlets, brochures, newspapers, magazines, radio).Oversee SEO, discoverability, Google My Business (GMB), social media management, CRM, affiliate marketing, blog management, market research, and competitor analysis. Lead a four-member Google Ads team focused on direct revenue generation, collaborate closely with operations, supply chain, finance, and strategy teams, leverage a strong vendor and industry network, and demonstrate consistent growth from content-focused roles to management leadership.

Education

• Indian Institute of Management, Kozhikode

  Master of Business Administration - MBA

• Roots International School of Business Management

  Bachelor of Arts (B.A.), Mass Communication/Media Studies

• Niraj Pulic School

  High School, ICSE Board of Education

• Presidency School Bangalore

  Primary School and Middle School, ICSE Board of Education

• Narayana Junior College

  Intermediate, MPC

• Harvard Business School

  CORe, Business/Commerce, General

Skills

• Teamwork
• Team Management
• Market Research
• Editing
• Marketing
• Writing
• Microsoft Office
• Qc-Ing Content
• Managing Associates
• Team Leadership
• Proof Reading
• SEO Content Writer
• Research
• Managing Workflow
• Human Resources
• Public Relations
• Business Strategy
• Proofreading
• Copywriting
• Content Development
• Microsoft Excel
• Content Management
• Team Building
• Management
• Managing Processes