Divyaj Shah

About Divyaj Shah

At Django, as a Paid Media Manager, I design and execute performance marketing campaigns across platforms like Meta, Google, and Amazon, leading to an average ROI increase of 25%. I also specialize in optimizing quick commerce platforms such as Zepto, Swiggy, and Blinkit, enhancing campaign responsiveness and driving conversions. By fostering strong client relationships, I contributed to a 30% growth in repeat business. With a Master’s degree in Integrated Marketing from New York University, I apply data-driven insights to create tailored marketing strategies that deliver measurable results. My focus on leveraging innovative digital platforms aligns with my goal of driving growth and enabling success for diverse clients.

Experience

1. Paid Media Manager

   Django

   Mar 2026 — Present · Mumbai, IN

   Developed comprehensive media planning frameworks across Zepto/Swiggy/Blinkit - achieved 45% audience growth + 22% basket size increase through cross-platform strategiesArchitected Google/Meta/Amazon campaign strategies with advanced keyword planning + bidding optimization, delivering 28% cost efficiency gains (Amazon: 7x→9.2x ROAS)Led strategic client planning for FMCG portfolios, driving 32% revenue expansion through integrated media planning and performance roadmaps

Education

• KC College

  Bachelor of Commerce - BCom, Financial Markets

  2017 — 2020

• University of Mumbai

  Master's of Commerce, Business Management

• New York University

  Master's degree, Integrated Marketing

• FinX Institute Limited ( Formerly BSE Institute Limited)

  Global Financial Markets Professional (GFMP)

  2017 — 2020