Divya Devarapalli
Sr. Product Manager - Loyalty (Circle) - Target | Ex-Walmart | IIM Trichy (Class of 2011-13)
- Role
- Senior Product Manager at Target
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Divya Devarapalli
Product Management leader with 14+ years of experience driving innovation and growth in Retail and Marketing, with deep expertise in Data Science and Advanced Analytics. Have proven track record of building products from the ground up, shaping product strategy, and delivering business impact through customer-centric design.At Target, I am currently working in the exciting space of driving membership growth and benefit engagement strategy for Target Circle Loyalty program - with user centric designs powered by experimentation and scalable platforms.I am proficient in stakeholder management and leading cross-functional teams to align vision with execution. Actively involved in corporate and academic mentoring circles. When not at work, my creative side of brain is usually busy in translating the many beautiful and complex aspects of this world into language that my 5 year old can understand.
Experience
Senior Product Manager
Oct 2023 — Present · Bengaluru, IN
Building digital product experiences that drive growth for Target Circle. Working at intersection of data, design, and strategy, turning complex challenges into simple, guest-centric solutions- Optimising Loyalty enrolment experiences to increase member acquisition and conversion through benefit-led enrolment flows that clearly communicate value and pricing- Building member experiences that highlight personalised bonuses, program benefits, and savings to unlock value for members and improve engagement- Integrating third-party partner benefits, via scalable platforms, into relevant product and membership pages to improve discoverability and redemption
Education
Indian Institute of Management Tiruchirappalli
PGDM, Marketing, Finance
2011 — 2013
Gayatri Vidya Parishad College of Engineering, Vizag
Bachelor of Technology (BTech), Computer Science
2004 — 2008
Skills
- Business Development
- Market Analysis
- Microsoft Office
- Management
- Team Management
- Microsoft Excel
- Requirements Analysis
- Sas
- Management Consulting
- Analysis
- Predictive Analytics
- Statistical Modeling
- Product Management
- Analytics
- Marketing Strategy
- Project Management
- Business Strategy
- Competitive Analysis
- Market Research
- Marketing Analytics
- Communication
- R
- Business Analysis
- Data Analysis
- Sql
- Product Management
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