Divya Choudhary
Associate Director- Performance Marketing
- Role
- Associate Director at Interactive Avenues
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Divya Choudhary
I am an energetic digital marketing professional with more than 8 years of experience in digital marketing and account management. In-depth understanding of digital marketing concepts and best practices. I have worked as a campaign manager and account manager both. Conducted competitor analysis to design campaign and business level strategies. Currently working as a business head, strategizing for brand like Bajaj Auto, Max Healthcare & Apollo 247 Hospitals and ITC Hotels for owned and managed properties, assisting in improving all funnels to get better booking/ appointment numbers.Self-motivated and goal-oriented with a high degree of flexibility, creativity, resourcefulness, commitment and optimism. Presentable and pleasing personality, captivating speaker with good convincing power. Industries I worked with- Ecommerce, Auto, Healthcare, NBFC, BSFI etc.Specialties:#DemanGen #searchcampaignsexpert #upsell #SearchEngineMarketing(SEM)#PayPerClick (#PPC)#GoogleAds #CampaignManagement #AdCopiesCreation #BidManagement #ManagingCostPerCall #AccountHandling & Management #NewCampaignResearch & Creation #LandingPageAnalysis With #ABSplitTestingStrategy #InternetMarketing #CompetitorResearch #OnlineMarketing #Advertising #WebResearch #Reporting #DigitalMarketing #OnlineStrategy and Concepting #PLA #ProductListingAds #TeamManagement
Experience
Associate Director
Jun 2025 — Present · Gurugram, IN
At IA, I led pan-India digital marketing for Oberoi and Trident Hotels, overseeing paid media, SEO, and analytics- Managed national and international media budgets to enhance search and display channel performance- Spearheaded website strategy for global markets, focusing on demand generation and organic growth- Ensured strategic alignment as primary POC for Oberoi\'s marketing leadership through clear communication- Presented performance insights and recommendations during WBRs, MBRs, and QBRs to senior stakeholders- Drove campaign planning and optimization aligned with business and revenue objectives.
Education
Ramakrishna Senior Secondary School
High School, Business/Commerce, General
2010 — 2011
Vivekananda Institute of Professional Studies
Bachelor of Journalism and Mass Communication, Mass Communication/Media Studies
2011 — 2014
Bharatiya Vidya Bhavan's
PGDM in PR, Public Relations/Image Management
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