Divya Tripathi
USHA International | MICA’25 | Unstop | JM Financial | Accenture
- Role
- Deputy Manager Marketing at Usha International
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Divya Tripathi
Tech Meets Brand – Engineer-Turned-Strategist | Marktech & Digital Growth EnthusiastFrom breaking codes to building brands, my journey has been anything but ordinary. An ex-software engineer (Accenture, Moolya) turned brand strategist, I bring a data-driven, tech-first mindset to marketing. Whether it’s decoding consumer behavior, crafting high-impact content, or driving digital engagement, I thrive at the sweet spot of technology, strategy, and storytelling.Highlights of My Journey:1. Scaled fintech brand engagement (30K+ likes, 100K+ views in a month).2. Led deep-dive digital audits & SEO strategies for competitive edge.3. Engineered consumer insights via analytics & behavioral research.4. Blended creativity + performance marketing for high-ROI brand campaigns.5. Worked on end to end customer journey for android application of TIRA Beauty by Reliance.6. Worked with one of the biggest telecom networks of UK ( British Telecom) for their end to end customer journey at Accenture Tech.Currently a category marketing manager at USHA International, graduated from MICA Ahmedabad, shaping the next wave of digital-first brand storytelling.
Experience
Deputy Manager Marketing
May 2025 — Present · Gurugram, IN
Education
MICA | The School of Ideas
MBA - PGDM
Madhav Institute of Technology and Science, Gwalior
B.E. , Electrical Engineering
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