Divya Singh
Assistant Manager, Growth and Marketing - PumPumPum | Relationship Manager - Yugen Infra Intern | Project Management Intern - Tata Steel Limited | PGDM\'24- Marketing and Operation |
- Role
- Assistant Manager - Growth and Marketing at Pumpumpum
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Divya Singh
Divya Singh is a strategic marketing professional with a diverse skill set and expertise…
Experience
Assistant Manager - Growth and Marketing
Apr 2024 — Present · Gurugram, IN
Roles & Responsibilities1-Contributed to the planning of marketing and branding initiatives, including outreach for B2B and B2C business units through internal and external communication and public relations.2-Growth Hacking Strategy Execution: Developed and implemented both online and offline growth hacking strategies to optimize ROI for B2B (Meeting Setup), B2B2C, and B2C channels. Led B2B campaigns across platforms, leveraging tools such as Dripify (Automation), Leadzen (Data AI), and Leadoconnect (AI-based Email Marketing).3-Assisted in managing influencer marketing campaigns across platforms like Instagram, Twitter, and LinkedIn, building connections with over 50 influencers.4-Conducted market research, supported the development of a launch strategy, and managed the execution of B2B and B2C business units for the expansion into Hyderabad as a new location for the organization.5-Strategized and oversaw stakeholder image management through press releases, media roundtables, speaker opportunities, authored articles, and LinkedIn outreach with potential investors and industry peers. Achievements: 1-India Hashtag Trending - 3 times, with over 5 Million eyeballs on the Hashtag each time. 2-Reduced Pre Sales Meeting Setup cost for B2B vertical by 30%. 3-Gained 10% Organic Linkedin Growth in 3 months through effective content marketing.4-Assisted in increasing B2C leads by 5% with existing budgets.PumPumPum Garage – New Product Development1-Market Research and Competitive Analysis.2-Customer Insights and Data Analysis.3-Target Audience Segmentation.4-Business and Revenue Analysis.
Education
Maharishi Vidya Mandir Senior Secondary School
Science
Shri Vaishnav Vidyapeeth Vishwavidyalaya, Indore
Bachelor of Science - BS, Biotechnology
2018 — 2021
JK Business School
PGDM, Marketing / Operation
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