Divya Rathod
Group Head Investment at Opendoor @WPP Media
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WORK HISTORY
Group Head Investment at Opendoor @WPP Media
Bengaluru, IN
Lead digital media investment strategy for Amazon India, optimizing media plans to align with performance KPIs while negotiating with direct publishers to secure cost-effective media and enhance campaign ROI.> Manage the biddable portion of the plan, ensuring competitive bids and cost efficiency without compromising on performance, tracking bid health and overall campaign delivery.Work with cross-functional teams, including activation, analytics, and client teams, to integrate first-party data and optimize media plans for scalability and efficiency.>Lead the strategic approach to DV360 and CM360, providing insights into measurement best practices, media allocation, and performance analysis to improve campaign effectiveness.>Conduct performance reviews and strategic discussions with Amazon India stakeholders, delivering actionable insights and recommending adjustments to improve media investment strategies.>Collaborate with internal teams to integrate advanced measurement solutions, such as incrementality tests and multi-touch attribution, to assess media performance and optimize future buys.
EDUCATION
SSR college of arts commerce and science (affiliated by Pune university)
bachelor's in computer application , Computer Programming, Specific Applications
Upasana Lions English Medium School
Hsc, Physics Chemistry and Maths
MIT international school of broadcasting and journalism
MA JOURNALISM AND MASS COMMUNICATION , Broadcast Journalism And production
George Brown Polytechnic
Postgraduate Diploma, Strategic Relationship Marketing
ABOUT DIVYA RATHOD
Dynamic sales and marketing professional with over six years of experience in digital and…
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