Divya Rani

About Divya Rani

I am a highly results-driven Digital Marketing Associate with expertise in end-to-end media buying, focused on maximizing ROI and driving measurable campaign success. In my current role, I manage a significant monthly Google Ads budget (up to ₹30 lakhs) and have directly contributed to a consistent 4-5% Month-on-Month ROI growth, alongside achieving a 5% improvement in Conversion Rate. I am deeply proficient in leveraging tools like Google Ads, SEMrush, and Google Analytics to execute campaigns across Performance Max, Search, and Display.My technical foundation is robust, spanning Facebook Ads, YouTube, E-commerce, SEO, and Programmatic strategies, highlighted by a practical project where I delivered an impressive 66% conversion rate on a Google Search campaign.Crucially, my professional identity is strengthened by a background in leadership and mentorship. As a former Teacher and decorated youth Captain (Rajya Puraskar), I possess strong strategic collaboration and motivational skills. This experience is evidenced by a 20% increase in average test scores over a two-year period, demonstrating my ability to analyze needs, implement effective strategies, and drive tangible performance improvements, whether in education or digital media. I am an analytical leader committed to conversion-focused outcomes.

Experience

1. Google Ads Specialist

   POKONUT

   Jan 2026 — Present · Bengaluru, IN

Education

• Binod Bihari Mahto Koyalanchal University (BBMKU), Dhanbad

  Arts

• B. S. K. COLLEGE, MAITHON, DHANBAD

  Bachelor of Arts, Geography

  2020 — 2023