Divya R.
Head - Vm Creative Reebok @Aditya Birla Lifestyle Brands Limited
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WORK HISTORY
Head - Vm Creative Reebok @Aditya Birla Lifestyle Brands Limited
Bengaluru, IN
Experienced Visual Merchandiser with a strong focus on creating impactful in-store experiences through strategic design and storytelling. I handle end-to-end execution of seasonal and monthly VM campaigns — from conceptualization and prototyping to rollout. My work spans visual storytelling, facade and elevation design, NSO planning, EOSS campaigns, Planograms, Mannequin Styling and regular VM training modules for regional teams across India.With extensive experience in pan-India store visits, I manage VM requirements, budgeting, vendor coordination, and commercials, ensuring consistency and excellence across all touchpoints.
EDUCATION
Footwear design & development institute
Master of Business Administration - MBA, MBA - fashion merchandising & Retail management
ABOUT DIVYA R.
As a passionate and creative visual merchandiser, I specialize in transforming retail spaces into compelling brand stories that captivate and inspire customers. With hands-on experience in creating visually impactful displays and strategic planograms for diverse store categories, I bring a meticulous approach to every project to enhance customer engagement and maximize sales
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