Divya Pandey

About Divya Pandey

SCAD Alum | Brand Builder | Digital Storyteller | Insight-Driven GrowthI’m a marketing strategist with 6+ years of experience crafting and executing full-funnel brand campaigns that blend creativity with performance. My expertise lies in turning insights into strategy, strategy into stories, and stories into results.Across fashion, luxury, hospitality, and CPG, I’ve led multi-channel initiatives from email and influencer campaigns to digital ads and experiential activations always aligning creative execution with business objectives. I\'m passionate about building brands. Currently at Kanti Group, I lead growth marketing and CGI-driven campaigns that blend visual artistry with data-led strategy. Our work is rooted in understanding modern consumer values and creating content that sparks connection, conversion, and brand loyalty. Highlights: Increased CTRs by 15.6%+ and boosted web traffic 18% through segmented email campaigns Drove 350% increase in event attendance via strategic influencer partnerships Created 35+ custom assets monthly across Canva, Figma & Adobe to support 3 brand portfolios Built integrated content calendars across IG, Meta, TikTok, Google, and paid media Produced campaigns that merged SEO, design, and storytelling—raising engagement by 20%+My foundation in Luxury and Fashion Management from SCAD sharpened my ability to merge creative vision with commercial insight. Earlier, at David Yurman, I contributed to high-impact branding initiatives in the luxury space. At Deloitte, I led process innovations that improved collaboration and efficiency—building the operational backbone for creative success.I thrive in fast-paced, collaborative environments where strategy meets storytelling. My goal is to build brands that not only perform but also endure. Let’s connect and create meaningful impact digitally, visually, and strategically.

Experience

1. Marketing and Event Manager

   Kanti Group

   Oct 2023 — Present · US

   Led the strategy and execution of email marketing campaigns for Marina84, Pub52, and RR Vodka, managing a subscriber base of Deploying 20+ targeted emails per brand each month via Mailchimp, using customer segmentation based on event attendance, purchases, and vendor interactions resulting in a 15.65% increase in CTR and 18% boost in website traffic.• Designing and delivering 35+ digital assets and 10+ flyers monthly using Canva, Figma, and Illustrator to support live events, seasonal campaigns, and promotions. Visual consistency and compelling storytelling led to a 15% sales lift for RR Vodka and a 10% increase across all three brands.• Directing content planning with 3 comprehensive social media calendars across Instagram, Meta, TikTok, Google Images, and paid channels, collaborating with the Design team to align assets with campaign goals, implementing SEO-driven strategies that raised website traffic by 35%, social engagement by 20%, and email open rates by 15%.• Managing organic and paid post calendars a month in advance, maintaining brand voice and visual identity. Working with 6+ cross-functional teams Design, Social Media, and Sales to execute high-impact campaigns that drove visibility and engagement.• Analyzing campaign performance using Meta and Google Analytics, tracking reach, behavior, peak times, and demographics. Generated monthly reports demonstrating a 40% increase in daily ad views, stronger follow/purchase rates, and higher engagement.• Executing weekly influencer and sponsor-driven events across three brands, averaging 5 events/week and 2 major activations/month. Partnered with 4 influencers to amplify reach through social tags and live coverage, resulting in a 350% increase in event attendance and measurable growth in in-venue engagement, followers, and sales.

Education

• Pearl Academy

  Bachelor of Arts - BA, Fashion and lifestyle E-commerce

• Savannah College of Art and Design

  Master's degree, Luxury and Fashion Management

  2021 — 2023

• LDT Akademie Fashion Management

  Bachelor's degree, Retail Management