Divya Krishnan

Building data products

Role: Principal Product Manager at Measured
Location: Bengaluru, KA, IN
LinkedIn followers: 500 followers

Sales & Business DevelopmentView LinkedIn profile

About Divya Krishnan

Digital marketing and analytics professional with more than 12 years of experience in…

Experience

Principal Product Manager
Measured
Jun 2021 — Present · Bengaluru, IN
Product lead with a passion for solving customer\'s pain through product planning and execution

Education

University of Mumbai
Masters of Management Studies, Marketing
2003 — 2005

Skills

Omniture
Google Analytics
Sem
Online Advertising
Social Media Analytics
Strategy
E-Commerce
Web Analytics
Web Usability Analytics
Integrated Marketing
Analytics
A/B Testing
SEO
Ppc
Digital Marketing
Social Media Measurement
Landing Page Optimization
Online Marketing

Contact information

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•••••@measured.com
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Current company

Measured

Advertising Services · 139 employees · Founded 2017 · Austin, Texas, United States

Measured gives marketing and finance a shared view of marketing’s incremental impact, so they can remove waste and find growth by knowing where to find it. Companies can’t be sure what marketing actually does for the business and a lot of advertising doesn’t contribute to your growth. Traditional measurement relies on correlation, slow models, or fragmented reporting that doesn’t match how companies make decisions. Measured fixes that by quantifying the financial impact of marketing across online and offline channels in one shared view. Marketing leaders and finance teams can see what’s driving incremental growth, what isn’t, and what to do next. We do this by combining incrementality testing, media mix modeling (MMM), and attribution data in one system, delivered through our platform and by measurement experts who work alongside our customers. That proof builds trust. Trust creates alignment. And alignment lets companies invest in growth, without the guesswork.

measured.com

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About Divya Krishnan

Experience

Principal Product Manager

Education

University of Mumbai

Skills

Find verified contacts for anyone on LinkedIn