Divya Kodanganti
Data Scientist | Built ML Model with 88/100 Accuracy | Cut Reporting Time from 4 Hours to 30 Mins | Python • SQL • Power BI Expert
- Role
- Senior Data Analyst at Publicis Groupe
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Divya Kodanganti
With over 5 years of experience working with large-scale financial and customer datasets,…
Experience
Senior Data Analyst
Jun 2025 — Present · NYC, NY, US
Lead end-to-end analytics for large-scale digital marketing campaigns, leveraging SQL and Python to analyze customer engagement, conversion funnels, attribution models, and ROI across multi-channel initiatives• Architect and deploy executive-level KPI dashboards (Tableau/Power BI) tracking CTR, CAC, retention, and LTV, reducing reporting turnaround time by 40% and enabling real-time strategic decision-making• Direct advanced customer segmentation and behavioral clustering analyses to optimize audience targeting, contributing to a 15% increase in campaign engagement• Design and govern A/B testing frameworks for product features and marketing experiments, standardizing statistical validation processes across teams• Implement anomaly detection and traffic validation models to identify fraudulent ad activity, improving media spend efficiency and strengthening compliance oversight• Partner with cross-functional leadership (Marketing, Product, Engineering) to translate complex analytical findings into executive-ready insights and growth strategies• Mentor junior analysts on SQL optimization, data modeling best practices, and experiment design, promoting scalable and standardized analytics workflows
Education
University of North Texas
Master of Science - MS
2023 — 2024
Keshav Memorial Institute of Technology
Bachelor of Technology - BTech
2018 — 2022
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