Divya Karthik

About Divya Karthik

I am an Influencer Marketing Manager and Trend Strategist with a strong foundation in digital marketing, content creation, and brand communication. Skilled in influencer discovery, outreach, campaign planning, negotiation, and analytics, I help brands build meaningful creator partnerships that drive awareness, engagement, and measurable growth.With hands-on experience managing influencer campaigns across beauty, lifestyle, food, and consumer brands, I specialise in identifying the right creators, planning high-performing collaborations, and ensuring smooth execution from ideation to reporting. My approach blends creativity with data-driven insights to create campaigns that feel authentic, impactful, and aligned with brand goals.I’m passionate about building long-term creator relationships, analysing campaign performance, and staying updated with trends across Instagram, YouTube, and emerging platforms. I enjoy working cross-functionally with marketing, social media, and content teams to bring campaigns to life.I’m a proactive, creative, and detail-oriented professional always excited to build strong collaborations, explore new influencer trends, and create campaigns that deliver real value for brands and audiences.Influencer Marketing | Collab Strategy | Creator Partnerships | Digital Marketing | Campaign Management | UGC | Social Media Strategy | Brand Collaborations

Experience

1. Influencer Marketing Specialist

   Libra Appliances Pvt. Ltd

   Mar 2026 — Present · Kolkata, IN

Education

• St Paul's college

  Bsc, Mathematics