Divya Jyothi S T
Vice President @Synchrony
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WORK HISTORY
Vice President @Synchrony
IN
EDUCATION
GITAM University
Executive MBA, Operations Managenement
SKILLS
ABOUT DIVYA JYOTHI S T
As Vice President at Synchrony, over six years were spent advancing digital analytics tagging and implementation strategies. Tools such as Adobe Analytics, Google Analytics 360, and Ensighten were leveraged to optimize data solutions and ensure seamless tracking across web and mobile platforms. The role focused on leading and managing team who enable business KPIs, collaborating with cross-functional teams, and introducing scalable solutions aligned with industry standards. Synchrony\'s tagging lifecycle and personalization architecture benefited from enhancements via platforms like Dynamic Yield, driving actionable insights and integration with marketing tools. Extensive knowledge in web analytics, JavaScript, and Tealium IQ facilitated the creation of dashboards and reports that supported decision-making. Dedicated to fostering innovation and empowering teams with data-driven strategies to meet organizational objectives.
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