Divya Arora

About Divya Arora

Currently working with Wipro, as SEM Expert.>>Having an experience…

Experience

1. Sem Analyst

   Wipro

   Mar 2019 — Present · Pune, IN

   Managing digital campaigns for Australia\'s leading marketing service company using paid media & creating an optimization strategy for improving the campaign’s performance through Keyword Research and competitor analysis-Create and set up PPC campaigns for SMBs of Australia and manage a portfolio of over 300 campaigns from various industries on Google & Microsoft Ads- Understand end customer’s requirements by comprehensively going through the campaign briefs and ensuring that campaigns perform to their optimal level-Maintain MIS & dashboard to report key insights of the campaign in accordance with the client goals. Publish various performance reports on MIS & excel on a weekly & monthly basis-Recommend and suggest end customers to increase their ad spend or promote other services depending on the performance and other metrics available from the Google Adwords platform-Actively provided support to the new campaign managers and assisted them in solving any SEM related issues.Tools & Technologies: Salesforce, Acquisio, Google Ads, Microsoft Ads

Education

• RKGIT

  Bachelor of Technology (BTech)

  2009 — 2013

• Icfai University Gurgaon

  Master of Business Administration (MBA)

  2014 — 2016

Skills

• Microsoft Office
• Responsible for Identification of Opportunities, Trends in Assigned Market.
• Powerpoint
• Responsible in the Definition and Implementation of Market and Product Strategie
• Microsoft Word
• Leadership
• Management
• Team Management
• Microsoft Powerpoint