Divya Aggarwal
MBA | Business Operations, Marketing & Sales Specialist | CRM | SAP | Salesforce | Client Relations & Vendor Coordination | Ex-AVL( On Contract )|
- Role
- Digital Marketing & Operations Executive at Wipro
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Divya Aggarwal
With 6+ years of cross-functional experience, I’ve contributed across business…
Experience
Digital Marketing & Operations Executive
Nov 2024 — Present · Gurugram, IN
Delivered tailored advertising expertise to Meta advertisers, ensuring prompt resolution of Facebook Ads-related issues and improving campaign ROI.Designed and implemented social media marketing strategies for diverse clients, resulting in an average 20% increase in website traffic and 15% boost in sales.Utilized Tableau, Power BI, and CRM tools for campaign data monitoring, client interactions, and daily reporting.Collaborated with internal escalation teams to resolve complex advertiser challenges, raising overall customer satisfaction.Conducted 10+ daily call audits across 3 teams (30+ members) to evaluate compliance, communication, and process adherence.Created detailed QA scorecards, delivered coaching sessions, and enhanced service consistency for advertisers.Key Skills GainedCampaign Optimization: A/B testing, targeting, budget allocation for ROI maximization.Ad Creation: Proficiency in ad creatives (images, videos, carousels) driving engagement.Targeting & Retargeting: Hands-on with Meta Custom Audiences, Lookalike Audiences, and Retargeting.Measurement & Reporting: Used Facebook Pixel, Instagram Insights, Tableau dashboards for campaign tracking.Facebook Ads Manager & Pixel: Skilled in end-to-end campaign setup, conversion tracking, and optimization.(Temporary Assignment – Digital Marketing & QA Support)
Education
All India Open Schooling
12
2013 — 2015
Uttrakhand Technical University, Dehradun
Bachelor of Business Administration - BBA, Business Administration and Management, General
2015 — 2018
INDIAN PUBLIC SR SEC SCHOOL
10th
2009 — 2011
Doon Business School
MBA - Master of Business Administration, International Business
2018 — 2020
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