Divit M.
Assistant Manager Retention & Growth at Cureveda | Ex- Wellbeing Nutrition | Ex- Power Gummies | Retention-First Marketer | CRM | Lifecycle | D2C Growth
- Role
- Retention Marketing Manager at Cureveda
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Divit M.
Retention-first D2C marketer with 4+ years of experience scaling high-growth health & wellness brands like Cureveda, Wellbeing Nutrition, and Power Gummies.I specialize in building full-funnel retention engines that boost LTV, repeat purchases, and conversion rates without over-relying on discounts.At Cureveda, I currently lead retention, website strategy, and lifecycle marketing, managing everything from RFM segmentation and WhatsApp automation to SEO and on-site offers to photoshoots- Increased retention ROI by 85–90% and reduced campaign costs by 60% month-on-month- Maintained a 9x ROI across retention channels- Scaled Wellbeing Nutrition’s highest-ever sale (8x–10x daily spike) through lifecycle-led offers- Improved site CVR through data-backed offer testing and UX optimizationTech Stack: CleverTap, Shopify, Limechat, GoKwik - Kwikengage, Value First, Google Analytics, RFM segmentation, and cohort-based targeting.
Experience
Retention Marketing Manager
Feb 2025 — Present · Mumbai, IN
Built full-funnel retention engine across WhatsApp, and SMS-Increased overall retention ROI by 85-90%-Created post-purchase, churn, ABC, and restock flows. Campaigns with 20x revenue, cut down costs by 60% on overall vertical-Deployed RFM segmentation using Shopify + GA, driving repurchase and increasing CRR & RCR-Increased site CVR by optimizing on-site monthly retention calendar, website offers and improving landing page UX and overall website management along with inventory management-Handling freelance writers, brand photoshoots, agency coordination.
Education
Bharatiya Vidya Bhavan's - Usha and Lakshmi Mittal Institute Of Management
BMS, Marketing
2017 — 2021
Skills
- C
- Programming
- Microsoft Office
- Research
- Powerpoint
- Microsoft Excel
- Strategic Planning
- Public Speaking
- C#
- Amazon Sqs
- Cloud Computing Iaas
- Amazon Ec2
- Cloud Computing
- Customer Service
- Electronics
- Microsoft Word
- Java
- Red Hat Linux
- Leadership
- Windows
- Sql
- Linux
- Amazon S3
- Javascript
- Html5
- Amazon Vpc
- Amazon Web Services (Aws)
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.