Divisha Iyer

About Divisha Iyer

For nearly a decade, I have worked at the intersection of strategy, creativity, and execution, building brands, leading high-impact campaigns, and scaling businesses. Over the last four years, I have focused on influencer marketing, setting up and growing Schbang’s influencer marketing vertical, Fluence, from scratch. Today, Fluence drives INR 20 Cr+ in billings and deliver influencer-led campaigns that blend storytelling with performance.My work spans industries including pharma, FMCG, lifestyle, and real estate, partnering with brands like Cipla, BBLUNT, Garnier, UltraTech Cement, and Finolex to create campaigns that do not just trend but leave a lasting business impact. I have led award-winning campaigns such as Cipla’s Berok Zindagi and Finolex’s Peedhiyan Badlengi Pipe Nahi, with over 70 industry accolades including Kyoorius.At my core, I thrive on building, whether it is structuring teams, mentoring talent, or scaling new business verticals. I believe influencer marketing is more than just collaborations. It is about understanding audience psychology, crafting the right narratives, and ensuring measurable impact.

Experience

1. Vice President - Fluence & Represent, Schbang

   Schbang

   Apr 2024 — Present · Mumbai, IN

   Led 80+ member team to deliver award-winning work, ensuring high client and team satisfaction- Established and grew the Influencer Management team from 3 to 20 members in 3 years, contributing to business expansion- Developed tailored strategies aligned with client goals, optimizing campaign effectiveness- Set and achieved financial targets, driving revenue growth through effective planning and tracking- Identified cross-selling opportunities, expanding business reach and service offerings- Collaborated with Business Development on pitches, securing new opportunities for the team- Fostered collaborative relationships with department heads, enhancing synergy and cohesion- Spearheaded recruitment efforts, facilitating team growth and development- Identified training opportunities for team upskilling and growth- Ensured timely payment collection from clients, maintaining financial liquidity.

Education

• Welingkar Institute of Management

  PGDM in Advertising and Public Relations, Advertising

  2015

Skills

• Creativity Skills
• Fashion
• English
• Marketing
• Microsoft Office