Denise Eckhart
Vice President, Growth & Marketing Operations (Go-to-market Strategy & Revenue Systems) @Showpad
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WORK HISTORY
Vice President, Growth & Marketing Operations (Go-to-market Strategy & Revenue Systems) @Showpad
Following the merger of Bigtincan and Showpad, continuing to lead growth marketing and marketing operations within the combined organization.Lead the global growth marketing organization and campaign operations infrastructure for a B2B SaaS company, responsible for driving scalable pipeline growth while building the revenue systems that connect marketing performance to pipeline and revenue outcomes.Oversee the full growth engine including digital and web strategy, revenue marketing and campaigns, field marketing and events, customer marketing, and campaign operations while designing the systems and processes that support predictable revenue performance.Key areas of impact• Lead and develop the global growth marketing organization, including digital marketing, web, campaigns, field marketing, events, and customer marketing• Design and optimize the go-to-market operating model, aligning marketing, sales, and revenue operations around shared pipeline goals• Build the marketing technology and revenue systems architecture, including Salesforce and Marketo orchestration, attribution frameworks, and funnel analytics• Establish pipeline performance frameworks and executive reporting, enabling leadership to clearly understand marketing’s contribution to pipeline and revenue• Drive cross-functional collaboration across marketing, sales, and customer teams to improve pipeline creation, deal progression, and expansion opportunities• Recognized with the Aragon Research Women in Technology Award (Operations) – 2023 for leadership in marketing and revenue operations
EDUCATION
The University of Texas at Dallas
Masters of Science
Wartburg College
Bachelor of Arts
SKILLS
ABOUT DENISE ECKHART
I specialize in optimizing and scaling go-to-market systems for B2B technology companies. My work sits at the intersection of strategy, operations, and data — diagnosing inefficiencies, aligning marketing and sales organizations, and building the systems that enable revenue teams to operate with clarity, efficiency, and measurable performance. Across companies ranging from global enterprises such as HP and Polycom to growth-stage SaaS organizations, I have led initiatives that transformed how teams measure pipeline, execute go-to-market strategy, and drive revenue impact. Selected Impact • Rebuilt marketing and revenue performance infrastructure at Bigtincan, designing the company’s first reliable funnel analytics system and executive dashboards to track pipeline from lead through revenue • Repositioned Ramp and rebuilt its pipeline engine, contributing to 85% quarterly growth in inbound leads • Led a global content transformation at Polycom recognized by SiriusDecisions as Program of the Year • Strengthened industry positioning through strategic analyst engagement, contributing to leadership recognition across multiple analyst reports • Recipient of the Aragon Research 2023 Women in Technology Award for Operations I’m particularly passionate about building data-driven operating models and repeatable systems that turn complex go-to-market organizations into efficient, high-performing revenue engines. My experience spans: • Go-to-market strategy and operating model design • Revenue systems and marketing operations infrastructure • Marketing and sales alignment • Pipeline performance measurement and analytics • Analyst relations and market positioning
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