Divas Sohane
Area Sales Manager-Urban Market @ Berger Paints || Ex-Zuari Cement (Heidelberg Cement India) || Sales, Marketing & SAP End User || SAP S/4HANA Certified Professional
- Role
- Area Sales Manager at Berger Paints India
- Location
- Pune Division, MH, IN
- LinkedIn followers
- 500 followers
About Divas Sohane
Persistence and Operational Efficiency are the underlying factors that motivates me to…
Experience
Area Sales Manager
May 2025 — Present · Pune, IN
My current role as a Manager (ASM) in Berger Paints for the Pune urban retail market involves a mix of strategic planning, team leadership, market development, and sales execution. Here\'s a detailed breakdown:1. Sales Strategy & Target Achievement:Plan and execute sales strategies to achieve monthly, quarterly, and annual targets for retail products in the assigned urban area.Analyze sales trends, customer demand, and competitor activity to optimize sales efforts.2. Team Management:Lead and manage a team of (40 members) Sales Officers, Territory Sales Executives, BDO, RPO to ensuring they meet performance goals.Provide training, guidance, and motivation to the team to improve productivity and market penetration.3. Retail Network Development:Expand and manage the dealer/distributor network in urban areas.Ensure availability of Berger products across key retail outlets, modern trade, and paint shops.Implement channel engagement programs to retain and incentivize partners.4. Market Penetration & Brand Visibility:Work on improving Berger’s market share in the urban retail segment.Coordinate with the marketing team for local promotions, in-store branding, and visual merchandising.Identify high-potential localities or projects for aggressive push.5. Demand Planning & Inventory Management:Forecast product demand based on seasonality and urban market dynamics.Coordinate with supply chain teams to ensure adequate stock at distributor and retail levels.6. Customer Relationship Management:Build strong relationships with dealers, contractors, and influencers (like architects or builders).Address customer complaints or feedback and ensure a high level of customer satisfaction.7. Reporting & Analysis:Provide regular updates and MIS reports to senior management.Use data to evaluate performance and realign strategies when needed.
Education
Dr. Ram Manohar Lohia Avadh University
Bachelor of Science (B.Sc.), Biotechnology
2008 — 2011
ICFAI Business School
Master of Business Administration - MBA, Business Administration, Management and Operations
Skills
- Competitive Analysis
- Marketing Strategy
- Marketing Communications
- Marketing
- Advertising
- Business Development
- Public Relations
- Teamwork
- Negotiation
- Social Media Marketing
- Social Media
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